Additional Sales for No Extra Cost

Did you know that it costs about 5 times more to acquire a new customer than it does to sell to an existing one? Why then is customer service generally so bad?

Im constantly interacting with organisations as a customer, either shopping or in my business life where Im left thinking if only theyd done., or why didnt they tell me... In other words my experience as a customer is not as I would like and Im left dissatisfied.

That organisation now has an unhappy customer, who possibly hasnt complained (so they may not even know that Im dissatisfied) but Ill probably share that bad experience with others and may not shop there again. A costly mistake!

On the other hand, however if I experience outstanding service, (because its unusual) Ill be delighted. Ill tell everyone I meet, Ill certainly shop there again, Ill make recommendations and if asked Ill even give referrals.

Lets look at these two scenarios

In the first, the organisation has delivered bad service and as a result has lost a client and possible numerous new customers.

In the second, the service was outstanding; they have retained a client, possibly gained more customers and have a reference if needed. And the service cost the organisation no more.

So heres 3 ideas to help you deliver better service

1) Make sure that you communicate with you clients, tell them what your doing, why your doing it and when youve done it.

2) If you commit to do something, make sure you do it.

3) Go the extra mile under commit and over deliver.

More ideas next time.

Copyright tcryl.com 2006. For free articles, and ideas on how to take control and regain your life visit http://www.tcryl.com The site will help improve your wealth, increase your health, help you build stronger relationships, improve your time management and much more. Visit http://www.tcryl.com/ .You may reproduce this article at no cost provided that you do so in its entirety including this full paragraph

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