Customer Service is Simple; a Silly Strategy

So many entrepreneurs that I talk to about customer service tell me that they have great customers service and their customers love them. Yet, when I ask the customers this they often give me a different critique.

Are you sure you know that your customers love you? And even if they do what about all those customers who no longer patronize your business do they love you too or did they leave and are never to come back for indeed a different reason. Perhaps a complaint; why do I ask? Well I think that Customer Service is Simple; a Silly Strategy.

You see customer service is not easy nor is it free. To develop good customer service you may need the help of a professional customer service audit. Which may include a future secret shopper program, surveys and a complete over view of your business to find out where you are doing great, where you are not so good and what you must change immediately to prevent future customer turn-over.

Most businesses spend lots of money on advertising and marketing and yet they have underwhelming customer service, which is often turning customers away. Why do they do this?

Well Customer Service is not as Simple, as you might think it is and just telling all your employees to be really, really nice to all your customers is in fact a Silly Strategy. Not that telling employees to be nice is not a wise thing to do. Yes, do that, but follow up with training and improvement and you will increase your customer base thru word of mouth for half the price of a marketing or advertising campaign.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

What Should Your Customer Service Training Cost in Terms of Money, Time and Results?
Customer service is a key business strategy to increase sales. With loyal customers providing ongoing revenue and the source for most referrals, keeping these customers dazzled with exceptional customer service is a daily challenge. Customer service ...

Customer Service and Creative Conversations
Small business people rely on customer feedback to gage their customer service and they figure out what works and does not work as they help these customers. Sometimes customers will be upset and not say anything and perhaps you do not know why. You ...

Still Chasing Every Internet Hype? Silly! Thought For The Day
More and more people are using the web to search for anything online. To keep up with the on going internet hype, more and more web masters have become pre-occupied with all kind of techniques and tricks with the hope of propelling their web sites to...

Silly Service Has Its Serious Side: Test Your Customer Service Knowledge!
Who says service is serious? Customer service can be silly too. Take this fun quiz to test your customer service knowledge. You may be a service ace if you both pick the correct answer to each of these ten questions, and understand why these answers ...

Quality of Customer Service is Most Important
For those of you who are working in a customer service industry, the quality of that customer service itself is the most important aspect of the job. People respond positively to good customer service. IF you are a business owner then you know how t...

About Customer Relationship Management
Customer relationship management (CRM) encompasses the capabilities, methodologies, and technologies that support an enterprise in managing customer relationships. The general purpose of CRM is to enable organizations to better manage their customers...

How I Can Tell When You Are Not Serious About Customer Service
Is your Company or Corporation really serious about customer service? If you are and just kidding yourself do not expect the customer to develop schizophrenia like you and simply not notice the reality of the situation. As a customer I know and you s...

Bad Customer Service Says; We Do Not Need Your Business
The opposite of good customer service is generally no customer service at all and this equates to many customers calling it bad customer service. But really the opposite of good customer service is indifference, that is to say treating the customer l...

Expectceed - The New Frontier In Customer Service
The next time you visit your favorite store, take a moment to think about why you are going there. If you are like many, it is probably because of the way you are treated. You see, every time we enter into a customer service situation we have certa...

Customer Service for Teachers
Today more than ever teachers need to concentrate on customer service. Who is the customer? Well both the students and their parents. Good customer service is required and bad customer service could get them fired. Are you a teacher? Have you conside...